The challenge is how to promote trendy desserts under the theme of brand
heritage celebration, “since 1976”.
Every now dessert has its own 1976 version. There would be nothing special
about this finding if it was not found when the movie “tháng năm rực rỡ” ( The
good old days) became the blockbuster in Vietnam at that time. The film
alternates between two timelines, two versions of characters: the present day
where the women are middle-aged, and the 1970s when they were in high
school.
The characters change, the desserts change but there is one thing that never
change, it’s the quality of Sữa ông thọ, since 1976 till now.